|
|
|
|
|
|
|
|
|
A note about TikTok and search
We’re naturally skeptical of what we consume online. It’s for this reason that TikTok has become the go-to platform: People are more likely to trust other people.
As an SEO, it’s important to internalize this trend. We need to make sure that the content our sites produce is personal, and therefore trustworthy.
Some tactics that can help:
|
| •
|
Add personal anecdotes and experiences to your content
|
|
|
| •
|
Dive deep: the more details you add the greater chance for trust
|
|
|
| •
|
Target your audience carefully—don’t speak to everyone all at once
|
|
|
|
|
The bottom line is, if you create content that people can trust you’re also creating content that search engines can trust. It’s a win-win.
Clearly, TikTok is a powerful testimony to what people are searching for. Discover how it can help you find all sorts of new keywords and ranking opportunities in Abbie Gleason’s new article for the Hub.
|
|
|
|
Happy reading,
Crystal and Mordy
|
|
|
|
Pointers from the pros
|
|
by Kyle Byers
|
|
Head of SEO at Semrush
|
|
|
How do you know what is and what isn’t quality content?
Here are 3 perspectives to consider when gauging content quality:
The business: “What are your business goals for this piece of content and is it achieving them? Leading indicators can be really helpful here (like rankings, visits, and dwell time) but also be sure to look at revenue, customer acquisition, and leads.”
The user: “Is it genuinely great content? The most important thing to get right is really nailing the search intent. People search on Google when they have an itch to scratch. It’s your job to make sure that your content scratches that itch. And you have to make it very obvious, very quickly that it’s going to.”
The search engine: “Google’s given us some pretty good information about this (what’s considered quality content). Some less obvious points are having a site with a primary purpose or focus and not having content that is mass produced or outsourced to too large a number of different creators. Ultimately, Google’s biggest question is: Does the content satisfy the user’s needs?”.
|
Newflash
by Mordy Oberstein
Perspectives has hit the SERP. Following the announcement at Google i/o 2023, the mobile perspectives filter is live in the US, as reported by Barry Schwartz. According to Google, the purpose of the filter is to show users a more lived experience, which echoes our earlier point about TikTok.
Do you spend time disavowing links? Google has long said the practice isn’t necessary. In an all-new case study, Glenn Gabe shows you some data as to why disavowing links is not worth your time.
|
Live webinar: Outranking the biggest brands with blogging
Learn how quality blog content can help you beat the toughest of SEO competitors with uSERP's Jeremy Moser and MarketMuse’s Elizabeth Irvine.
|
How to build your career at an SEO agency
Learn how to fast-track your SEO career. Join Anthony Barone, Managing Director of StudioHawk, for tips on how to become a senior SEO at a digital marketing agency.
|
Introducing the all-new SEO Assistant
Get help finding and fixing your blogs’ on-page SEO issues. The SEO Assistant is fully integrated with Semrush and Google Search Console, so you can pick high-performing keywords, follow a list of recommended tasks, and even see if your pages are indexed—all from one place in your SEO Panel.
See How It Works
|
In the pipeline
SEO is all about momentum, but it can be tough for small business owners to keep theirs going. Shake off the inertia with evergreen SEO tactics, from setup to maintenance, with Itamar Blauer of StudioHawk. And, find out how to automate fundamental SEO tasks with Manick Bhan of LinkGraph.io.
|
|
|
|
|
|
|
|
