Tell me one thing I can do with AI that breaks through all the noise and clutter?
Are you marketing better with AI? Or just doing more or the same?
I’ve discovered too many marketers are trying to use AI to execute an old playbook.
What used to work was to create more – more blogs, more videos, more posts, etc. Since that’s now easy to do with AI, what’s truly breaking through the clutter is content that’s strategic and immediately insightful.
If you think about it, customers clients are asking for 3 things:
1. Provide me with context
2. Give me insights
3. Help me make better decisions
How can you do that using AI to work smarter? Here’s one way for you:
Step 1: Copy 25 conversations from LinkedIn from executives in a specific industry. Just screenshots. Put those into AI.
Step 2: Ask AI to summarize the sentiment and provide you with insights about challenges and opportunities from what was being talked about in the industry.
Step 3: Share those insights in an actionable and easy to digest way
Approach your content using a synthesis of real-time conversations and watch your relevance and value increase, and hopefully, your leads as well. |
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