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A note about the new Google and AI

During Google I/O 2023 we got a glimpse into what an AI-powered Search Generative Experience will look like and we think it’s pretty promising overall. The future of organic search seems bright, but this new integration will greatly impact our work as SEOs.

Here are a few things to consider as a result:
Having a strong topical identity is going to play a big role in deciding the sites that are showcased within Google’s “AI Box” so make sure you hone in and dive deep.
Product purchases from Google may see a significant increase as the AI experience on the SERP pulls in products. Google has said this process relies on their shopping graph so we think that getting your listings in Google Merchant Center is going to become increasingly important.
If you thought E-E-A-T was important before, it’s even more important now (especially the “E” for experience) as Google already announced an update to its Helpful Content System that highlights this.
We delved into how the announcements from Google I/O 2023 will impact SEO in a special episode of the SERP’s Up Podcast.
Happy reading,
Crystal and Mordy
by Mordy Oberstein

Here are some other updates that came out of Google I/O 2023:

Google Bard is now open to people in 180 countries and it has the new ability to produce images and more. Give it a whirl if you haven’t already.

Say goodbye to FID, as INP (Interaction to Next Paint) will replace it as a Core Web Vital come March 2024.

The SERP is getting some perspective, literally. A new “Perspectives” filter will be hitting the SERP to help you get a more well-rounded set of answers.

Pointers from the pros
by Aleyda Solis
International SEO Consultant and Founder, Orainti
What’s the best way to approach international SEO?

Make smart business decisions at the onset: “It’s fundamental to initially assess the international markets that actually make sense for your business. What’s the search potential? It’s worth checking if the market will generate enough traffic for you.”

Understand how different marketers use different terms and phrases and how much that matters: “Do granular keyword and competition research. See which websites rank for your top queries in the location where you want to rank and check which terms are actually used.”

Give Google more signals: “Remember that hreflang is one of many signals. A typical mistake I see is when links go to the homepage of the alternate version. For example, your “product A” page in the US, which has millions of backlinks, should crosslink to your “product A” pages in India and the UK, so that your US page can pass that link popularity to pages in other countries.”

Listen to episode #40 of the SERP’s Up podcast to hear more of Aleyda’s insights.
The latest from our SEO Learning Hub

Get the most up-to-date SEO knowledge from industry leaders.

Can AI-generated content work for eCommerce? by Adriana Stein

Why rank tracking is important for SEO by Vinnie Wong

How to measure eCommerce improvements for users by Alan Kent

Beyond the basics: Conversations for developing customized SEO strategies by Petra Kis-Herczegh

How to use Google Trends for SEO: Your quick start guide by Colt Sliva

Wix’s enterprise SEO scoring system: How to prioritize at scale by George Nguyen

HARO link building: The backlink strategy everyone should use by Aaron Anderson

This month's webinar
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Live webinar: SEO competitor backlink analysis

Which backlinks are helping your rivals rank? Join Ahrefs’ Patrick Stox and Dialpad’s Debbie Chew for guidance on how to reverse-engineer your competitors’ backlinking strategy.
Dive into SERP's Up
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How to shape an SEO campaign

What’s the secret to running a successful SEO campaign? Join Jeremy Moser, founder and CEO of uSERP, for tips on how to manage all the moving parts.
What's new on Wix
Introducing Wix Headless
Bring Wix’s back-end functionality to any tech stack. Wix Headless lets you take advantage of our industry-leading, server-side APIs and run multiple business streams with all of the data and functionality flowing into a single management platform.

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In the pipeline

Get ready to rev up your linking efforts with FCDC graduate Goodness Azubuogu. Plus, get the scoop on Wix’s brand new page auditing feature.

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